Strategic Growth Plan for B-Zinga Marketing

B-Zinga Marketing is seeking a comprehensive growth strategy to achieve its revenue and expansion goals by 2025. The project involves analyzing the company's current financial status and identifying key areas for improvement. Learners will apply their knowledge of marketing, finance, and strategic planning to develop a detailed growth plan. This plan should include recommendations for optimizing current operations and identifying potential new markets or services. Additionally, the project requires an assessment of the company's hiring needs to support its growth objectives. The goal is to create a realistic and actionable strategy that aligns with B-Zinga Marketing's vision and resources.

YouTube Video Marketing Campaign for a Entrepreneurship Program

B-Zinga Marketing is preparing to launch a 12-week program aimed at empowering female business owners by addressing core areas of business success. The goal of this project is to build a YouTube following and create evergreen content marketing videos that effectively promote this program. The challenge is to produce engaging and informative video content that resonates with the target audience, encouraging them to enroll in the program. The project will involve researching successful YouTube strategies, understanding the target demographic, and crafting compelling video scripts. The team will also need to ensure that the content aligns with B-Zinga Marketing's brand voice and messaging. By the end of the project, the team should have a series of videos ready for upload, along with a strategic plan for growing the YouTube channel.

Optimizing B-Zinga's Digital Presence: SEM & SEO Strategy Development

B-Zinga Marketing is seeking to enhance its online visibility and increase website leads by improving its search engine marketing (SEM) and search engine optimization (SEO) strategies. The current challenge lies in identifying effective strategies and tools that align with the company's business needs and current digital landscape. This project aims to provide a comprehensive digital marketing plan that leverages classroom knowledge of digital marketing principles. The team will conduct a thorough analysis of B-Zinga's existing digital presence, evaluate potential SEM and SEO tools, and propose actionable strategies to improve the company's Google ranking and lead generation. The project will focus on creating a cohesive plan that integrates seamlessly with B-Zinga's current marketing efforts, ensuring that the proposed strategies are both practical and impactful.

Evergreen Video Content Strategy for B-Zinga Marketing

B-Zinga Marketing, a branding and marketing agency, aims to enhance its brand awareness through the creation of evergreen video content. The challenge is to develop a strategic plan that leverages video content to engage audiences consistently over time. The project involves researching current trends in video marketing, identifying key themes that resonate with B-Zinga's target audience, and proposing a content calendar that aligns with the agency's brand values. The goal is to create a sustainable video content strategy that can be easily adapted and updated, ensuring long-term engagement and brand visibility. The project will require learners to apply their knowledge of marketing principles, content creation, and audience analysis.