Optimizing B-Zinga's Digital Presence: SEM & SEO Strategy Development
Main contact
Project scope
Categories
Digital marketing Lead generation Marketing strategy Search engine optimizationSkills
seo strategy digital marketing marketing lead generation pagerank search engine optimization search engine marketingB-Zinga Marketing is seeking to enhance its online visibility and increase website leads by improving its search engine marketing (SEM) and search engine optimization (SEO) strategies. The current challenge lies in identifying effective strategies and tools that align with the company's business needs and current digital landscape. This project aims to provide a comprehensive digital marketing plan that leverages classroom knowledge of digital marketing principles. The team will conduct a thorough analysis of B-Zinga's existing digital presence, evaluate potential SEM and SEO tools, and propose actionable strategies to improve the company's Google ranking and lead generation. The project will focus on creating a cohesive plan that integrates seamlessly with B-Zinga's current marketing efforts, ensuring that the proposed strategies are both practical and impactful.
The project will culminate in a detailed digital marketing plan tailored to B-Zinga's needs. Deliverables include:
- A report analyzing the current digital marketing situation of B-Zinga Marketing.
- A list of recommended SEM and SEO tools and strategies.
- A step-by-step implementation plan for improving website leads and Google ranking.
- A presentation summarizing findings and recommendations for B-Zinga's Marketing team.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Branding and Marketing Agency committed to helping small businesses stand out, build brand recognition, and authentically connect with their target audiences. Our approach centres on empowering business owners with the foundational tools they need to thrive, from strategic planning and brand identity to cohesive messaging that conveys their unique purpose and values. By focusing on these core areas, we enable our clients to market themselves with clarity and confidence, building lasting relationships with their ideal customers. Our team is passionate about guiding businesses toward long-term success and growth through personalized strategies that reflect who they truly are.
Main contact