Economic Data Visualization Dashboard

The Getson Group seeks to enhance its data analysis capabilities by designing a comprehensive dashboard to visualize key economic indicators. The primary goal of this project is to create an intuitive and interactive platform that displays economic data such as employment rates, unemployment rates, and industry trends, including seasonality and year-over-year movements. This dashboard will serve as a valuable tool for analysts and decision-makers, enabling them to quickly interpret complex data and identify trends. The project will involve selecting appropriate visualization techniques, ensuring data accuracy, and designing a user-friendly interface. By applying classroom knowledge of data visualization and economic analysis, learners will gain practical experience in transforming raw data into actionable insights. The project will focus on a cohesive set of tasks, including data sourcing, visualization design, and user interface development, all of which can be completed within the allocated timeframe.

Business Administration

The primary focus for the student(s) will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Market Validation Study

We are looking to gain a better understanding of our target market to make sure there is a need and demand for our product. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks: Assess the size of our market with metrics such as sales data and number of manufacturers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning, branding and products/services.

Brand Identity, Graphic Design, & Multi-media content

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new logos for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.