NextGen Sales Project: Consultative Selling

Main contact
City Colleges of Chicago
Chicago, Illinois, United States
professor
(3)
4
Timeline
  • August 25, 2025
    Experience start
  • September 16, 2025
    Mid-point Check
  • October 2, 2025
    Submit Final Presentation
  • October 4, 2025
    Experience end
Experience
6/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Lead generation Competitive analysis Sales strategy Marketing strategy
Skills
consultative selling sales strategy customer relationship management value propositions sales prospecting lead generation strategic communication
Learner goals and capabilities

This experience offers employers the opportunity to collaborate with motivated beginner-level sales learners as they apply newly acquired skills to real-world challenges. Through this short-term, intensive program, students will bring fresh perspectives and a strong learning mindset as they explore key sales concepts like consultative selling, strategic communication, and relationship-building. Your organization will receive support on foundational projects such as sales strategy analysis, value proposition development, or multi-channel prospecting planning. It's an opportunity to gain early-stage insights, support the growth of future sales professionals, and contribute meaningfully to applied learning—all while advancing your business goals.

Learners

Learners
Continuing Education
Beginner levels
23 learners
Project
10-40 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

Potential Outcomes and Deliverables

Student teams will work closely with your organization to apply key sales concepts to a real-world challenge or opportunity. Over the course of the project, learners will analyze your current sales approach and market context, using this insight to co-develop actionable tools and recommendations.


Deliverables may include:

  • Sales Strategy Overview: A focused analysis of your current sales approach, including initial recommendations to support outreach, lead qualification, and conversion, based on core principles of effective sales strategy.
  • Ideal Customer Profile (ICP): A clearly defined ICP tailored to your business goals and market context, developed through guided research and audience analysis.
  • Multi-Channel Prospecting Plan: A practical outreach plan outlining recommended tactics across select channels (e.g., email, phone, social media) to help increase prospect engagement and lead generation.
  • Value Proposition Presentation: A concise articulation of your offering’s value tailored to a specific audience segment, supported by a short team presentation and rationale for messaging choices.
  • Objection Handling & Negotiation Strategy: A foundational messaging guide with suggestions for addressing common objections and applying relationship-focused negotiation techniques.


These deliverables are designed to be practical and ready for use or adaptation by your team, while giving students meaningful, skills-based learning aligned with today’s sales environment.

Project timeline
  • August 25, 2025
    Experience start
  • September 16, 2025
    Mid-point Check
  • October 2, 2025
    Submit Final Presentation
  • October 4, 2025
    Experience end

Project examples

  • Develop a sales strategy for a new product launch
  • Create an ideal customer profile for a target market
  • Design a multi-channel prospecting campaign for a service-based company
  • Craft and present a value proposition for a tech startup
  • Analyze and improve an existing sales process for a small business
  • Conduct a needs analysis for a potential client and propose solutions
  • Develop a negotiation strategy for a B2B sales scenario
  • Design a customer success plan to enhance account growth

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    I understand that this project is part of a student’s academic experience and is designed primarily to support their learning and skill development.  *
  • Q2 - Checkbox
    I will maintain timely and professional communication with the student(s), including an initial project kickoff conversation and regular check-ins (e.g., biweekly or as agreed).  *
  • Q3 - Checkbox
    I will provide students with written feedback on their deliverables, submitted through the Riipen platform, focusing on quality, relevance, and professionalism to support their learning and improvement.  *
  • Q4 - Multiple choice
    I am able to work with more than one team of students (to a maximum of three teams).
    • Yes
    • No