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Social Media and SEO Strategy for Luxury Brands Ecommerce Store Gallediadilux.ca

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Galleria Di Lux Canada
Galleria Di Lux Canada
Toronto, Ontario, Canada
Ruchi Bharati
She / Her
Director
2
Project
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Sales strategy
Skills
conversion marketing social media marketing email marketing e-commerce search engine optimization luxury fashion industry
Details

We would like to improve our SMM game (psst... we have none!) and strengthen our SEO approach to drive up organic traffic.

As well, the biggest challenge for luxury goods resellers such as GDL is building trust with potential buyers who are visiting the site for the first time. What steps could we adopt to mitigate that and improve our conversion rate?

Deliverables
  1. Suggest ways to strengthen search and page ranking, for Canada and US.
  2. Advise on approach to Social Media Presence and advertising, with a view to gaining followers, traffic to website and conversion.
  3. Review the Email Marketing Approach adopted for untapped opportunities/ gaps.
  4. Last but not the least, the biggest challenge for luxury goods resellers such as GDL is building trust with potential buyers who are visiting the site for the first time. What steps could we adopt to mitigate that and improve our conversion?


Data & Stats will be provided upon request.

Mentorship

> 45-60 mins weekly meetings (virtual).

> Email inquiries as often as needed.

> Access to data supporting the ask.

Any other as needed.

About the company

Company
https://galleriadilux.ca
Toronto, Ontario, Canada
2 - 10 employees
Apparel & fashion

Galleria di Lux is a premium online shopping destination for authentic luxury designer brands, for handbags, shoes, fine jewelry, and accessories. We aim to be your destination for genuine luxury merchandise at the best price. With many of the world’s best fashion brands under one roof, this lifestyle store offers all connoisseurs an opportunity to express themselves in their own individual style.

Every item at Galleria di Lux is procured either directly from the luxury brand or their authorized distributors. We buy towards the end of the season, when luxury brands are looking to clear their warehouses and make space for the next season's inventory, thereby gaining the ability to keep prices down and pass on the discount to the end consumer.