KOZU is looking to enhance its online presence through a focused social media initiative. The project aims to increase brand visibility and engagement by leveraging strategic content creation and scheduling. Students will apply their knowledge of digital marketing and social media strategies to design a content calendar tailored to KOZU's target audience. The project involves producing engaging and relevant social media posts that align with the company's brand voice and objectives. By tracking basic engagement metrics, students will gain insights into the effectiveness of their strategies and make data-driven recommendations for future campaigns. This project provides an opportunity for students to apply classroom knowledge in a real-world setting, focusing on content creation, scheduling, and performance analysis.

Students will deliver a comprehensive content calendar outlining a simple posting schedule with 1–2 posts per week. Each post should be crafted to engage KOZU's audience and reflect the brand's identity. Additionally, students will compile a brief performance report that includes tracked engagement metrics and provides recommendations for improving future social media strategies. This report will serve as a valuable tool for KOZU to enhance its online presence and engagement.