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Company Rebranding

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The Geo Group Corporation
The Geo Group Corporation
Madison, Wisconsin, United States
Philipp Strazny
Philipp Strazny
IT Manager
(2)
3
Project
50 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Marketing strategy Market research
Skills
digital marketing competitive analysis business strategy marketing strategy research
Details

Online, we have a major problem with a much bigger company of similar name (Geo Group, Inc.: www.geogroup.com). Even though that company is not a competitor, we feel that their presence has a significant negative impact on us. Given their size, we do not feel that it is worthwhile trying to outcompete them online, so we are considering a complete rebranding of our company to side-step the whole issue.

Deliverables
No deliverables exist for this project.

About the company

Company
www.thegeogroup.com
Madison, Wisconsin, United States
Public relations & communications

The Geo Group Corporation is a full-service translation company, offering document translation, interpreting, multilingual desktop publishing, website localization, and audio-video translation. With our ISO-9001:2015 certified quality management system, we help businesses communicate with their international audiences.