Our company currently don't advertise. We hope to revamp our social media and email marketing content to attract more users to explore the new feature we are launching soon.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our App, marketing goals and target market.
• Researching factors affecting the quality of digital content. Seeking and understanding current trends.
• Recommending changes to existing digital content and designing new social media posts and emails.
• Recommending and designing new digital content not already used by our company.

Bonus steps in the process would also include:

• Testing and improving designs based on feedback.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Learn how to create content for a brand and tap into trends
• Understanding of factors affecting the quality of digital content
• Recommendations for improving existing digital content
• Recommendations and designs for new digital content

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report.
• A 3-minute presentation.