Developing marketing campaign for new product
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Project scope
Categories
Communications Marketing strategy Market research Product or service launchSkills
digital marketing competitive analysis sales & marketing marketing strategy researchAs a B2B company in a highly competitive industry, we focus on creating relevant service products for our translation clients that keep costs down and meet ever-decreasing deadlines.
We have an idea for creating a new service to provide voiced-over videos at a cost that only slightly exceeds subtitling and adds little time. We believe that this meets a need in our market and we need help proving this. This project's findings will be used to design our new marketing campaigns for the product launch.
Our specific needs are
- market research to identify the specific need
- competitive analysis to see if anybody else already offers something similar
- creating a suitable name for this product/service
- coming up with ideas/strategies for product launch & promotion
Successful outcomes include actionable intelligence to develop marketing plans and specific marketing collateral (web copy, email campaigns, blog posts, press releases, etc).
About the company
The Geo Group Corporation is a full-service translation company, offering document translation, interpreting, multilingual desktop publishing, website localization, and audio-video translation. With our ISO-9001:2015 certified quality management system, we help businesses communicate with their international audiences.
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