The goal of this project is to design a comprehensive social media marketing campaign for Magnetic Flashback Photobooth. Students will create content strategies, plan a posting schedule, and develop engaging posts that increase followers, boost engagement, and drive event bookings. This project provides hands-on experience in branding, content creation, social media analytics, and digital marketing strategy.

Project Tasks:

Students will:

1. Understand the photobooth services, brand goals, and target audience.
2. Identify suitable social media channels and engagement strategies.
3. Plan and create various types of campaign content, including posts, reels, and stories.
4. Develop a content calendar with recommended posting times for maximum engagement.
5. Recommend metrics to measure campaign success, such as reach, likes, comments, shares, and follower growth.

Bonus Tasks:

• Suggest social media management tools for scheduling and tracking content.
• Recommend ways to convert online engagement into event bookings.

Recommended Tools & Platforms:

• Canva, Tik Tok, and Instagram
• Instagram and Meta Business Suite for scheduling and analytics.
• Google Sheets, Trello, or Notion for organizing the content calendar.

Students will create a daily social media posting plan, generate fresh content ideas, and design sample posts, including stories, reels, and captions. They will deliver a detailed 1–4 month content calendar, recommend tools for scheduling and analytics, and provide strategies to increase followers, engagement, and bookings.

Project outcomes:

• Practical experience in social media marketing strategy and content creation.
• Skills in designing brand-aligned campaign calendars and creative posts.
• Understanding analytics and performance metrics to improve campaign results.
• Experience converting social media engagement into real-world business outcomes.