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Interactive Content Creation for Engagement

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Peer Circle App by wedstll
Peer Circle App by wedstll
Toronto, Ontario, Canada
Sonya Denton
Sonya Denton
Co-Founder/CEO
(30)
5
Portals
(3)
View all
Project
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing analytics Marketing strategy Social media marketing
Skills
content development collaboration manychat chatbot marketing content creation conversion tracking content strategy branding social media
Details

Main Objective: To leverage chatbot marketing to create an engaging and interactive presence on Instagram. This will ultimately increase our follower count and drive sign-ups for our waitlist on our landing page.


Project Description: Create and execute 3 chatbot marketing campaigns containing innovative interactive content, such as Instagram polls, quizzes, and direct message triggers, leveraging chatbot technology to captivate potential users and encourage engagement on social media and sign-ups to our waitlist on our landing page.


The Problem To Be Solved: We currently face challenges in growing our social media following and converting that engagement into sign-ups for our waitlist to test our MVP. Students will be tasked with solving this problem by designing and implementing chatbot-driven content strategies that effectively capture and retain user interest.


Expected Outcomes: By the end of the project, students are expected to achieve measurable increases in Instagram followers and increase our email waitlist through their innovative use of chatbot marketing.

Deliverables

Project Activities:

  1. Interactive Content Development: Create and optimize engaging content via Instagram polls, quizzes, and DM triggers, aligning with the Peer Circle App’s branding and core messaging.
  2. Chatbot Implementation: Set up automation for user engagement to sign-up and integrate content into ManyChat flows.
  3. Lead Magnets and Incentives: Develop and integrate lead magnets (e.g., exclusive content, discounts) to incentivize sign-ups.
  4. Campaign Execution and Management: Launch and manage three chatbot-driven campaigns on Instagram and monitor and adjust based on user interactions and feedback.
  5. Engagement and Conversion Tracking: Identify key engagement and conversion metrics.
  6. Set up tracking for likes, shares, and DM interactions. Track conversions from Instagram to landing page sign-ups.
  7. Collaboration with Product Team: Align chatbot strategies with overall product goals.
  8. Participate in regular progress meetings.
  9. Reporting and Analysis: Analyze the effectiveness of chatbot strategies, provide regular updates, and suggest improvements based on analysis.


Deliverables:

  1. Three Engaging Instagram Campaigns: Complete with polls, quizzes, and DM triggers.
  2. Fully Integrated Manychat Flows: Automations set up and optimized for user engagement to sign-up.
  3. Lead Magnets: Developed and integrated to incentivize sign-ups.
  4. Engagement and Conversion Metrics Tracking: Set up and monitored for continuous improvement.
  5. Actionable Insights and Recommendations: Based on the analysis of campaign performance.
Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://peercircleapp.com
Toronto, Ontario, Canada
2 - 10 employees
Technology, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty, It & computing
Representation
Community-Focused Minority-Owned Neurodivergent-Owned Small Business Social Enterprise
+ 1

The Peer Circle App is a beauty and wellness tech start-up focused on revolutionizing the way young people engage in meaningful conversations about their own beauty and wellness. We know how hard it is to find a safe space to connect and authentically express yourself with like-minded people who understand and support the real you without fear of judgment or pressure. With no judgment, no pressure, and the opportunity to be seen, heard, and understood, we are shaping a community where everyone can embrace their true selves and feel inspired by the journeys of others.