Logos and Mats Design Services is undergoing a rebranding effort to transition to its new identity, Himats. The goal of this project is to enhance Himats' online digital presence across various platforms, including email, Instagram, and investor presentations. The project aims to create a cohesive and modern brand image that resonates with the target audience and effectively communicates the company's values and services. Students will apply their knowledge of digital marketing, graphic design, and branding strategies to develop a comprehensive digital rebranding plan. The project will involve analyzing current branding materials, researching industry trends, and designing new digital assets that align with the rebranding objectives. By the end of the project, students will have gained practical experience in executing a rebranding strategy and enhancing a company's digital footprint.

The project deliverables will include a set of redesigned digital assets for Himats, such as email templates, Instagram post designs, and investor presentation slides. Additionally, students will provide a detailed report outlining the rebranding strategy, including a rationale for design choices and recommendations for future digital marketing efforts. The deliverables will demonstrate the application of classroom knowledge to real-world branding challenges.