The main goal for the project is to design converting landing pages for Ottawa Web Masters, a web development agency. The landing pages should effectively showcase the expertise of the agency in Branding, Web Design, Web Development, UX Design, SEO, and Digital Marketing. The pages should be designed to resonate globally and attract potential clients seeking technological solutions for business operations and overall performance optimization.

To achieve the project goal, learners will need to complete the following tasks:

- Conduct research on the target audience and industry trends to understand the preferences and expectations of potential clients.

- Design visually appealing and user-friendly landing pages that effectively showcase the expertise and services of Ottawa Web Masters.

- Implement persuasive and compelling content that highlights the benefits of working with the agency and encourages potential clients to take action.

- Optimize the landing pages for usability, accessibility, and availability to ensure a seamless user experience.

- Test the performance of the landing pages and make necessary improvements based on user feedback and data analysis.

- Present the final designs and strategies to the stakeholders at Ottawa Web Masters for approval and implementation.

We are committed to supporting learners by offering comprehensive branding guidelines that detail every aspect of our branding strategy. Along with these guidelines, we will provide detailed and constructive feedback to help learners understand and implement these principles effectively. Our goal is to ensure that learners have a clear and thorough understanding of our branding standards, enabling them to apply this knowledge with confidence in their projects. Additionally, we will be available to answer any questions and provide further clarification to ensure that every learner can achieve success.