Brand logo and an engaging ad campaign to help foster human connection

Closed
Main contact
Game Pill
Vaughan, Ontario, Canada
Mike Sorrenti
President
(2)
4
Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Branding & style guides Market research
Skills
digital advertising
Details

Our dating app aims to revolutionize the way people connect by prioritizing authenticity and deeper emotional bonds over surface-level attraction. We are seeking a team to craft a distinctive brand logo that reflects our core values of sincerity, emotional depth, and real connection.


Alongside the logo, we require a dynamic ad campaign that resonates with our target audience, effectively communicating the app’s unique approach to modern dating. This campaign should inspire users to seek authentic relationships, differentiating us from traditional swipe-based platforms.

Deliverables

Logo Design: Create a distinctive, versatile, and memorable brand logo that reflects our core values of authenticity, emotional depth, and genuine connection.


Ad Campaign Development: Conceptualize and execute a multi-channel ad campaign (digital, social media, etc.) that effectively communicates our unique value proposition.


Brand Strategy Alignment: Ensure all designs and campaign materials are consistent with the app’s mission and voice.


Market Research: Understand our target audience’s preferences and behaviors to craft visually appealing and emotionally resonant content.


Collaboration: Work closely with the founding team to refine ideas, incorporate feedback, and deliver high-quality results on time.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Sustainable cities and communities

About the company

Company
Vaughan, Ontario, Canada
11 - 50 employees
Technology, Consumer goods & services
Representation
Women-Owned

Game Pill works with the titans of the world and has worked on over 100+ game titles for brands like Viacom, Disney, Discovery Networks, Google and others. Over the years, we have taken great care with iconic characters like Iron Man, Kung Fu Panda, Barbie, Sponge Bob and countless others. We have come to realize the power of talent with great ideas so we scour the world for the best art, programming and design talent. As a team we conceptualize, test and execute on the best ideas and iterate based on data. We do what we love so you will love what we do.