Rock Island Organization Inc. is seeking to increase volunteer engagement in the Atlanta area through a targeted marketing campaign. The goal of this project is to create a comprehensive marketing strategy that will attract and retain volunteers who are passionate about community service. The campaign should leverage various digital and traditional marketing channels to reach a diverse audience. The project will involve market research to understand the demographics and preferences of potential volunteers, the creation of compelling marketing content, and the development of a distribution plan to maximize outreach. The team will apply their classroom knowledge of marketing principles, consumer behavior, and digital media to design an effective campaign.

Key tasks include:

- Conducting market research to identify target demographics.

- Developing a marketing strategy tailored to the Atlanta area.

- Creating engaging content for social media, email newsletters, and print materials.

- Planning and executing a distribution strategy to reach potential volunteers.

The project deliverables will include a detailed marketing strategy document, a set of marketing materials, and a distribution plan. Specifically, the team will provide:

- A comprehensive market research report.

- A strategic marketing plan outlining objectives, target audience, and key messages.

- A collection of marketing content, including social media posts, email templates, and flyers.

- A distribution plan detailing how and where the marketing materials will be disseminated.

These deliverables will provide Rock Island Organization Inc. with a clear roadmap to effectively recruit volunteers in the Atlanta area.

Mentorship in starting and organizing a non-profit organization and creating systems to management of events and services to the community.