This project tasks student teams with developing a comprehensive marketing strategy for the Health & Wholeness Center that serves the southside of Indianapolis Indiana. This Center includes non-traditional healing modalities along with traditional Physical Therapy services. Through this project, learners will explore the healthcare needs of a population, assess market opportunities, and create strategic and tactical plans for introducing a new service to the community.

Community Needs Assessment Report

• Demographic and healthcare profile of the target community
• Identification of service gaps and justification for the new business

Marketing Strategy Plan

• Target audience and market segmentation
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Branding and messaging framework
• Digital and traditional marketing tactics
• Budget and timeline for implementation

Professional Presentation

• Presentation of the strategy to the owner of healthcare clinic
• Use of visual aids and clear, professional communication
• Final report with findings and implementation suggestions