We want students to help us develop a digital marketing strategy to grow and engage our target market.

We want students to focus on the following components:

• Competitive analysis
• Paid ad marketing strategy
• Social media marketing strategy
• Email marketing plan
• SEO plan
• Web analytics, evaluation & recommendations

The Digital Marketing Plan should outline the digital strategy and tactics for our company, including all or some of the following sections:

• Introduction and Company Background
• Situation Analysis
• Objectives
• Strategic decisions
• Digital Marketing Tactics
• Implementation / action plan
• Conclusion

Founder, Raveena Heer will be available by email or video calls.