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SEO Campaign

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House of Heere
House of Heere
Brampton, Ontario, Canada
Raveena Heer
Owner
Project
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Marketing analytics Search engine optimization Social media marketing
Skills
instagram content key performance indicators (kpis) digital marketing search engine optimization web analytics
Details

Our team is looking for a student who can help drive more traffic to our Instagram page and improve our SEO positioning. The primary requirement of this project is to plan, develop, and implement a SEO strategy for our business.

Deliverables
  1. Plan, develop, and implement a SEO strategy for our business
  2. Focus on local user traffic to increase number of potential clients visiting our website
  3. Prepare a strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  4. Regularly perform thorough keywords research
  5. Identify key SEO KPIs; monitor redirects, click rate, and bounce rate
  6. Identify any issues with existing website/Instagram content and suggest improvements
  7. Stay up to date with SEO and digital marketing trends and best practices
  8. Prepare and present report(s) with web analytics data
Mentorship

Students will work closely with Founder, Raveena who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

Company
https://www.instagram.com/houseofheere/
Brampton, Ontario, Canada
Apparel & fashion

House of Heere is a one-stop shop for stunning, customized Indian party wear and jewelry. Our collection features a wide range of traditional and contemporary designs.