InnScience Labs Inc. is preparing to launch two innovative products, DataScope and TechLink, into the competitive market. DataScope is designed to compete with the Consensus app, while TechLink aims to rival Sci-Leads. The project involves conducting a comprehensive competitive analysis to understand the strengths and weaknesses of these existing competitors and what would be the unique competitive position of InnScience or its unique value proposition. The goal is to develop a market entry strategy roadmap that will position InnScience Labs' products effectively in the market. This project will provide learners with the opportunity to apply their knowledge of market analysis, strategic planning, and competitive positioning. The tasks will include researching competitor products, identifying market trends, and proposing strategic actions for successful market entry.

The project deliverables will include a global, and local market analysis, including TAM, to Service Obtainable Market, and a detailed competitive analysis report and a strategic roadmap for market entry. The report should outline the key competitors, their market positioning, and potential gaps that InnScience Labs can exploit. The strategic roadmap will provide actionable steps for launching DataScope and TechLink, including marketing strategies, potential partnerships, and timeline for implementation. These deliverables will equip InnScience Labs with a clear path to successfully introduce their products into the market.