Website / Product User Testing
Main contact
Portals
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Toronto, Ontario, Canada
Project scope
Categories
Data analysis Data modelling Data visualization Marketing strategy UI designSkills
usability testing researchAt Buyer Folio, we are focused on refining our co-buyer matching system and Folio Score to enhance the homebuying experience for our users. By integrating insights from overhoused and underhoused households, our goal is to create a more efficient, personalized, and data-driven matching process. This will allow us to match buyers with potential co-buyers based on housing capacity, affordability, and pre-qualification data, ensuring a better use of existing housing assets.
Participants will focus on:
- Conducting market research to analyze the needs of overhoused and underhoused households, understanding key challenges and opportunities.
- Improving the Folio Score system by incorporating available space data to provide more accurate co-buyer matches.
- Designing intuitive user interfaces for both buyers and co-buyers, enabling them to easily track their Folio Score, explore co-buying options, and view homes with surplus capacity.
- Analyzing the current matching algorithm, identifying areas for improvement, and suggesting enhancements to better meet market demands.
By the end of the project, participants will complete the following tasks and produce the corresponding deliverables:
1. Market Research Report on Housing Needs
- Understanding the Overhousing/Underhousing Paradox:
- Research Insights: Provide a comprehensive analysis of overhoused and underhoused households, incorporating data on vacant bedrooms, housing shortages, and regional disparities. Identify areas with significant underutilized properties, particularly those suitable for co-buying or shared ownership.
- Actionable Insights: Focus on broad insights into housing needs and underutilized assets without extensive regional analysis. Emphasize the identification of overhoused homeowners with surplus space or underhoused families who may benefit from co-ownership solutions.
2. User Research & Needs Assessment Report
- User Feedback Collection:
- User Interviews: Conduct interviews with prospective buyers, homeowners with extra space, and families in need of housing to understand their pain points, motivations, and the viability of shared ownership or renting out unused rooms.
- Research Findings: Summarize findings on how users feel about shared space usage (e.g., renting out rooms or investing in co-buying) and their expectations for a matching system, such as the Folio Score.
3. Refined Co-Buyer Matching Algorithm with AI Integration
- AI-Driven Matching System:
- Algorithm Enhancements: Recommend improvements to the co-buyer matching algorithm that incorporates users' property preferences, Folio Scores, and available underutilized assets (e.g., vacant rooms or large backyards). Use AI to provide the most relevant co-buying matches based on this data.
- Matching Criteria Rationale: Simplify the rationale for the matching criteria and focus on the core elements like space needs and property preferences.
4. UI/UX Design for Co-Buyer Dashboard and Matching Features
- Co-Buyer Dashboard:
- Simplified Dashboard Design: Create an intuitive and easy-to-navigate dashboard where users can view available homes with vacant rooms or larger backyards suitable for laneway housing. The dashboard should also show potential co-buyers who match their criteria.
5. User Testing & Feedback Report
- Conduct User Testing:
- Overhoused Participants: Test the platform with overhoused homeowners (those with surplus space). Gather feedback on the usability of the co-buyer matching process, and the effectiveness of the Folio Score in informing their decision-making process.
- Simplified User Scenarios: Focus on core testing scenarios related to the usability of co-buyer matching and the Folio Score’s role in the decision-making process. Test the functionality and ensure a smooth user experience in matching co-buyers and homes.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Buyer Folio is a platform that makes homeownership more accessible and inclusive by leveraging AI and data analytics. We help users navigate the homebuying process through our Folio Score®, a mortgage-ready score, and our Co-Buyer Matching system, which connects individuals seeking shared ownership opportunities.
Our Vision:
Buyer Folio is committed to solving the housing affordability crisis by creating an inclusive homebuying experience through shared ownership and technology. We aim to make homeownership accessible for all, regardless of credit score or financial background.
Our Team:
Buyer Folio is led by a team of experts in fintech, real estate, and AI, working together to create smarter, more accessible housing solutions.
Main contact
Portals
-
Toronto, Ontario, Canada