The goal of this project is to design a comprehensive social media strategy to support the launch of Pink Iguana. Students will research audience segments, identify the most effective platforms (e.g., Instagram, TikTok), and develop a content plan that leverages Michael’s existing influencer network. This will lay the groundwork for consistent brand visibility and engagement as the product enters the market.

• Conduct audience and competitor research to identify trends and opportunities.
• Define brand voice and content themes aligned with the tropical craft beer vibe.
• Plan a 4–6 week pre-launch and launch content calendar.
• Recommend tools for content scheduling and automation (e.g., Buffer, Later).
• Final deliverables: a written social media strategy report, platform-specific content samples (e.g., Instagram post mockups), and a scheduling calendar.