This experience focuses on equipping learners with the skills to evaluate marketing opportunities, basic website design and create a long term marketing/social media plan for two women co-founders passionate about corporate wellness and toxic stress in the workplace.

Participants will learn to apply current marketing trends, explore SEO strategy, strategic thinking to real-world business challenges, particularly in the context of helping a women owned business grow their clientele in a male dominated work force.

Learners will gain hands-on experience in creating value propositions, basic marketing materials, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

• Developing a market entry strategy for a women owned corporate wellness business
• Develop a basic website using GO Daddy website builder
• Develop a logo and virtual / hard copy marketing materials for distribution
• Designing a marketing campaign to raise brand awareness
• Create a pitch for local and international business service sales
• Developing a pricing strategy for the Windsor-Essex area and beyond based on SWOT analysis
• Take content recorded by both owners and turn it into short video segments for marketing material on social media platforms such as Instagram and Facebook. (optional if time allows) *

Client Report Structure outline:

Executive Summary:

This report analyzes the entrepreneur’s product, market positioning, and growth strategies. It covers the founder’s mission, product features, market dynamics.

Founder Mission and Goals:

The entrepreneur is driven by a desire to solve a specific problem and create a social impact. The business’s long-term vision aligns with market leadership and personal fulfillment, supported by the recommended product and market strategies.

Product Overview:

The product’s unique features, advantages, and limitations are discussed. Key aspects include customer benefits, production scalability, costs, and any barriers to market adoption.

Market Positioning:

The product’s competitive position is analyzed, focusing on its functional and cultural strengths. A perceptual map is used for market comparison, with an emphasis on value chain considerations for the target market.

Business Model:

The product’s value proposition and competitor comparison are discussed, with attention to pricing strategy and customer needs. This section lays the foundation for a strong, competitive business model.

Go-to-Market Strategy:

The strategy outlines key actors, including partners and influencers, and provides prioritized recommendations with clear steps for market entry and risk assessment.

Growth Projections:

Financial projections are based on customer acquisition, revenue growth, and repeat business, providing a clear growth trajectory linked to the go-to-market strategy.

General Guidelines: Students should ensure original analysis and proper referencing, with a clear, organized report structure that includes visual aids to support their arguments.