Kadal Records Incorporated seeks to enhance its online presence by revamping its social media marketing strategy. The goal is to attract more customers by designing an effective social media campaign. Students will begin by familiarizing themselves with Kadal Records' diverse product range, social media objectives, and target audience. They will identify the most suitable social media channels and strategies for the company, ensuring alignment with the brand's goals. The project involves planning the types of content to be created for each channel and identifying key metrics to monitor the campaign's success. Additionally, students will develop a comprehensive social media content calendar to organize and streamline the campaign. This project provides an opportunity for students to apply their classroom knowledge in a real-world setting, focusing on strategic planning and creative content development.

Students are expected to deliver a final report that includes a detailed social media content calendar, outlining the campaign's key steps and timelines. They will also present their findings and recommendations in a 10-minute presentation. The report should demonstrate a clear understanding of Kadal Records' products and goals, suitable social media channels and strategies, types of campaign content, and metrics for success. As a bonus, students may recommend social media management tools to enhance content scheduling and efficiency.