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Digital Marketing

Open Opened on September 2, 2025
Main contact
Springboard Performance
Springboard Performance
Calgary, Alberta, Canada
Jonathan Itamah
Assistant Producer
(1)
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Portals
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Project
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

Springboard Performance (Springboard YYC) is a Calgary-based arts organization that produces festivals and cultural programs such as Fluid Fest and the containR Art Park. Our main objective is to expand our digital reach and engage audiences through effective online marketing.

We would like to collaborate with students to:

  • Familiarize themselves with our target audiences, programs, and initiatives.
  • Review and refine marketing content (social posts, newsletters, event promotions, etc.).
  • Deploy content according to our social media calendar to drive awareness and engagement.
  • Keep our digital channels updated and relevant.
  • Bonus goals include recommending search engine optimization (SEO) and content strategies to improve our visibility and accessibility.
Deliverables

By the end of the project, students should demonstrate:

  • A clear understanding of our audiences, programs, and cultural impact.
  • Successful deployment of marketing content across platforms.
  • Updated and well-maintained digital channels.
  • (Bonus) SEO recommendations and optimization strategies.

Final deliverables should include

  • Marketing materials.
Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://springboardperformance.com/
Calgary, Alberta, Canada
2 - 10 employees
Arts

Springboard Performance (Springboard YYC) is a dynamic Calgary-based arts organization that produces innovative festivals, programs, and community spaces to connect artists with audiences. Known for initiatives like Fluid Festโ€”an international festival of dance and live artโ€”and the containR Art Park, Springboard cultivates collaboration across dance, theatre, music, and multidisciplinary practices. With a focus on experimentation, accessibility, and cultural exchange, the organization plays a key role in shaping Calgaryโ€™s creative landscape while providing platforms for both local and international talent.