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Strategic Social Media Marketing Plan

MKTG*460*93
Closed
Main contact
Pittsburg State University
Pittsburg State University
Pittsburg, Kansas, United States
Linden Dalecki
Linden Dalecki
Educator
(24)
6
Timeline
  • February 28, 2023
    Experience start
  • May 3, 2023
    Experience end
Experience
14/18 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Market expansion Copy writing
Skills
digital marketing competitive analysis sales & marketing business consulting marketing strategy
Learner goals and capabilities

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.

Learners

Learners
Undergraduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables could include:

  1. A report detailing the problem, recommended solutions, and an action plan.
  2. A 15-minute presentation with actionable recommendations for your organization's social media strategy.
  3. A package of draft social media pieces and/or SMM influencer related content.
Project timeline
  • February 28, 2023
    Experience start
  • May 3, 2023
    Experience end

Project examples

Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Conducting an assessment of the effectiveness of your current communication channel(s).
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Developing a 6-month roll out plan.
  • Creating example social media posts.
  • Integrating initiatives and opportunities that involve positive social and / or environmental impact.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
  • Q3 - Checkbox
    Have project representative available to communicate with and provide feedback to student teams on a regular basis throughout the semester.